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Digital First announces Joint Venture marketing arrangement with Shauna Faith
NEW YORK, NY, April 2, 2008 - Digital First Strategies and Shauna Faith have entered a joint venture marketing deal that will allow the Commercial Model/Actress/Musician to create multimedia project ventures under her AllDame brand.
Under the deal announced Wednesday, Shauna-Faith Graham will create, develop, maintain and publish new projects in conjunction with Digital First Strategies, while Digital First will market and handle digital production, which will range from digital publishing, video production, and fashion. Graham will also consult on Digital First owned-and-operated ventures, and will retain 100% ownership in AllDame Inc as part of the deal.
"Shauna's creative vision, business leadership, and not to mention her multifaceted career has put her in a class of her own," said Chuck Holliday, Founder/Principal Partner of Digital First Strategies, in a statement. "Having already established herself as a successful model and spokesmodel, and with her rising status as an actress and musician, Shauna will bring her own brand of creativity to the development of all projects under her banner. We're ecstatic to extend our working relationship with her and look forward to getting right to work on helping produce some quality product for the public."
The first project developed under the deal will be Vissa Studios, which focuses on advice and issues of interest to women pertaining to haircare.
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