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Digital First acquires 360 Media & Entertainment
NEW YORK, NY, April 14, 2008 - Digital First Strategies today announced the acquisition of certain assets, and the assumption of certain liabilities, of 360 Media & Entertainment, owner & operator of Afterhours 360, My NYC 360, and All Access 305 TV, completing the initial transaction that began on February 20, 2008. Current Afterhours 360 Host/Correspondent Valencia "Eve" Garcia has been named 360 Media & Ent Creative Director with an ownership stake in the company, while inheriting day-to-day oversight.
360 Media & Entertainment is a Video/TV production company that focuses on entertainment programming for 20-something men, with its flagship All Access 305 entering its 2nd cycle of production. After launching in 2006 as a magazine-format program geared towards travel and lifestyle, All Access will move into broadband production exclusively for internet programming.
Digital First intends to preserve 360 Media & Entertainment's properties while enhancing its advertising opportunities, promotion and distribution functions.
The company will continue to be based in New York City while satellite arrangements will be consolidated into Digital First's organizational structure. All 3 brands online presence will be expanded and eventually integrated into Digital First's comprehensive online strategy.
Commenting on this announcement, Ms. Garcia stated, "I'm thrilled to see 360 M&E become part of the Digital First family of assets and properties. I have a strong vision for this company as it is similar to Digital First's overall goal of speaking directly and intelligently to a sophisticated new urban audience. With the passion, support and flexibility Digital First provides, I am optimistic 360 M&E is now in a position to reach new heights."
Commenting on the acquisition, Chuck Holliday, Digital First's Founder & Principal Partner stated, "This is a good deal for us. For a reasonable business commitment, we have now established a presence in video programming and should be able to leverage our other assets in various ways to increase the likelihood of success in what is a grueling and challenging, but important, business. I am excited to have an active brand that will become a significant contribution to the development of our growing broadband platform.
Digital First is based in New York City, and owns and/or operates 10 media platforms in the United States and reaches approximately 9.5 million combined viewers every month.
Additionally, Digital First co-owns G-Style Magazine, a digital magazine-format brand primarily to electronics and technology, and Connected 360, a social network platform geared towards the fashion industry community.
Digital First also co-operates City Chick Magazine, a beauty & lifestyle digital publication geared for 20-something year old women.
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