|
Digital First to expand digital publishing unit's social networking and mobile initiative
NEW YORK, NY, June 11, 2008 - Digital First Strategies today announced that its digital publishing unit will expand its social networking and mobile initiative by integrating its brands with Social Project (Flux), a hosted platform for creating social networks and adding social software features to websites. The online service also allows anyone to deploy user-generated content and social networking functionality directly onto websites. Digital First's mobile offering will be available directly via mobile devices in a condensed user-friendly format.
By integrating Social Project into its brands, Digital First is opening additional channels of content discovery and delivery to viewers everywhere offering an extensive array of mobile products, including mobile video, wallpapers, image downloads and more from its variety of resources. Social Project will allow Digital First to effectively manage their content offering through its comprehensive capabilities including content delivery mechanisms, campaign management and robust advertising tools which include recommendations, bundles, text campaigns and more. Digital First's use of Social Project for its social networking and mobile offerings is intended to help Digital First bring even more exciting, new content to viewers, through the comprehensive promotion and management tools that the solution provides.
"Digital First is committed to providing its viewer database with even more interactive opportunities to connect with the people behind the content they follow, read, and watch," stated Chuck Holliday, Founder/Principal Partner, Digital First Strategies. "Due to the amount of resources that are available to us, we’ll be in an even better position to extend these brands across the widest array of available wireless devices and user-focused campaigns. As the demand for advanced CMS and mobile content grows, Digital First will continue to lead the way in adopting the latest technology to offer viewers the most dynamic interactive experiences."
"Social networking and mobile initiatives benefits everyone all across the board," commented Veronica Woods, Chief Operating Officer, Digital First Strategies. "Social Project provides the most interactive and innovative method of interacting with viewers and the flexibility necessary to take our mobile efforts to the next level with more merchandising and direct marketing tools."
Social Project (Flux) is a hosted platform that provides a range of social media applications to website developers and publishers that accelerate deployment of more sophisticated and costly applications such as social networking, user-generated content, media management and sharing, profiles, programmable video players, webcam applications and widgets. Social Project users who sign up for any network can join other networks with a single click. Viacom owns a minority stake in Social Project.
|
|
|
